Executive Coaching for ICs & Leaders

Engineering intelligence for technical leaders.

Moving from individual contributor to executive leadership requires a fundamental shift in architecture. We rebuild your operating system for scale, impact, and clarity — grounded in real engineering, not generic business coaching.

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Alignment

Who this is for

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Technical Founder

Navigating the transition from writing code to building a company. Focus on technical hiring, engineering culture, and translating technical vision into fundraising narratives.

Phase: Seed to Series A
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First-time CTO

Managing managers for the first time. Focus on technical strategy, cross-functional alignment, scaling engineering teams, and communicating engineering health to the board.

Phase: Rapid Growth
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Leader in Transition

Preparing for a VP Engineering or C-level role. Focus on executive presence, political navigation, and long-range technical planning beyond the sprint horizon.

Phase: Career Pivot

Selection

1:1 Coaching Programmes

Technical Founders 1:1

INTENSIVE PROJECT
Format
12-Week Programme
Investment
$6,000 – $12,000
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Structured curriculum for technical founders making the leap from engineer to company-builder. Covers technical hiring, culture design, fundraising narratives, and executive communication. Weekly 60-minute sessions with async support.

Engineering Leadership 1:1

INTENSIVE PROJECT
Format
16-Week Programme
Investment
$8,000 – $18,000
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For engineering managers and first-time CTOs navigating rapid team growth. Focus on managing managers, cross-functional alignment, org design, and technical strategy communication. Includes unlimited document review and Slack access.

Fractional Head of Engineering

RETAINER MODEL
Format
Monthly Engagement
Investment
$4,000 – $15,000 / mo
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A Principal-level engineering leader embedded in your organisation on a fractional basis. Attends standups, leads architecture reviews, mentors your senior engineers, and owns the engineering standard. Minimum 3-month commitment.

Fractional CTO

RETAINER MODEL
Format
Monthly Engagement
Investment
$5,000 – $22,000 / mo
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Full CTO responsibility on a fractional basis — board communication, technical strategy, vendor selection, engineering hiring, and architectural oversight. For companies not yet ready for a full-time technical executive.

Scalability

Group Programmes & Masterclasses

COHORT PROGRAMME
8 WEEKS

Engineering Manager 101

The fundamentals of managing a technical team. From one-on-ones to capacity planning. Peer-driven learning with weekly group sessions and a private community for ongoing support.

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COHORT PROGRAMME
10 WEEKS

Systems Architect Leadership

Leading architecture decisions without holding the keyboard. Designing for long-term maintainability, organisational flow, and engineering velocity at scale.

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COHORT PROGRAMME
6 WEEKS

Technical Hiring Masterclass

Building a world-class interviewing engine. From sourcing to closing, without the bias or the burnout. Includes interview rubrics, scorecard templates, and sourcing playbooks.

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SELF-PACED
ON-DEMAND

The CTO Dashboard

Defining metrics that matter. How to communicate engineering health to the board using data, not vibes. Covers DORA metrics, incident tracking, and executive reporting frameworks.

PURCHASE $499 shopping_cart

Pedagogy

This is not generic business coaching.

Every session is rooted in the reality of building complex software systems and managing high-performance engineering organisations. Our curriculum is built at the intersection of systems thinking, psychology, and hard-won technical strategy — derived from DORA metrics, Accelerate, and decades of building at scale in Fintech, Defence, and AI.

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All programmes are led directly by whitecubeblack Principals — not junior coaches or contractors. The same people who architect systems are the ones teaching you to lead them.
  • 01Organisational Architecture & Conway's Law
  • 02Technical Debt as a Financial Instrument
  • 03Incident Response & Blameless Culture
  • 04High-Velocity Decision Making
  • 05Executive Presence for Introverts
  • 06The Psychology of Developer Motivation
  • 07Bridging the Gap: Product vs Engineering
  • 08SRE and Operational Excellence for Leaders
  • 09Vendor Strategy & Build vs Buy Analysis
  • 10Leading Through Major Refactors & Pivots

Ready to upgrade your leadership stack?

Start with a high-impact strategy session. We'll identify your three biggest leverage points and create an immediate action plan — in 60 minutes.

Book a strategy session — $500
Limited Availability — 2 spots per month